Parade’s Newest Underwear Collection Was Inspired By Casino Nights

Since its launch in October 2019, Parade has been gaining serious traction for its bold hues, comfortable fabrics, biodegradable packaging, and body-positive representation. Previously, co-founder Cami Téllez told NYLON[1] that the brand had a waitlist of 70,000-plus before they officially launched and by mid-December they had already sold close to 20,000 pairs of underwear with nearly 10,000 transactions (wowza!). With reports of Victoria’s Secret downfall[2] continuing to drop, there’s no time like the present for a brand like Parade to dominate the women’s underwear space.

References

  1. ^ NYLON (nylon.com)
  2. ^ Victoria’s Secret downfall (www.nytimes.com)

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