RTW Retailwinds, Inc. Announces New Digital-First Lingerie Lifestyle Brand

NEW YORK–([1])–RTW Retailwinds, Inc. [NYSE:RTW], formerly known as New York & Company,
Inc. [NYSE:NWY], an omni-channel specialty apparel retail platform for
powerful celebrity and consumer brands, announced the introduction of
Uncommon Sense, a digital-first lingerie lifestyle brand which debuted
at www.uncommonsense.com[2]

Uncommon Sense has been led by a team of female entrepreneurs and
features a lifestyle collection of bras, panties, sleepwear, and
swimwear that not only looks great, but feels amazing all day. Pam Rice,
Brand President for Uncommon Sense, states, “Our new
lingerie-meets-leisure collection has been concepted to indulge the
sensibilities of today’s modern woman featuring wear-anywhere, all-day
luxury that provides uncommonly smart solutions to these categories.”

The brand will debut with a lifestyle assortment across the ‘sleep,
beach, and everything underneath’ wearing occasions available at uncommonsense.com[3]
with an edited assortment soon available at New York & Company stores
and www.nyandcompany.com[4].
Along with its core collections, Uncommon Sense will feature curated
stories including health and wellness, travel, and style available
through its website to further amplify the brand’s lifestyle projection
and build an engaging customer relationship.

Campaign Photoshoot available at www.uncommonsense.com[5].

Uncommon Sense promises to address the compromises many women are
confronted with today, where trade-offs are made to look good and feel
comfortable, yet also be stylish. “We started this journey by listening
to our customers, specifically their challenges when shopping for
lingerie. The common themes we heard brought us to solutions which is
why our brand makes ‘uncommon sense’ in solving many of these pressure
points,” according to Rice.

Uncommon Sense is part of RTW Retailwinds multi-brand portfolio, which
includes New York & Company, Fashion to Figure, and two recently
launched digitally-native brands including Happy x Nature, Kate Hudson’s
first ready-to-wear collection which launched on April 4th,
and Uncommon Sense, which is positioned to capture share given the
disruption that is occurring in the lingerie lifestyle market.
Commenting on the Company’s transformation to RTW Retailwinds, Greg
Scott, Chief Executive Officer stated: “We are at a defining moment in
our corporate reinvention, with a proven track record for developing
celebrity and sub-brand collections that resonate with our customers.
Our recent introductions of two new digitally-native brands reflect the
team’s ability to leverage our competitive assets and infrastructure
across design, digital, customer, and operations to develop and bring to
market brands that address specific whitespace competitive

Uncommon Sense will be led by Pam Rice who brings over 25 years of
industry experience to the position, having most recently led the
reinvention and reposition of the GapBody brand and prior to that as
Executive Vice President/GMM of Merchandising at Victoria’s Secret.

About RTW Retailwinds

RTW Retailwinds, Inc. (formerly known as New York & Company, Inc.) is a
specialty women’s omni-channel and digitally enabled retailer with a
powerful multi-brand portfolio providing curated lifestyle solutions
that are versatile, on-trend, and stylish at a great value. RTW
Retailwinds has grown to now operate 411 retail and outlet locations in
35 states while also growing a substantial eCommerce business. The
Company’s portfolio includes New York & Company, Eva Mendes Collection,
Gabrielle Union Collection, Happy x Nature by Kate Hudson, Fashion to
Figure, Uncommon Sense and its subscription service, NY&Company Closet.
Its branded merchandise is sold exclusively at its retail and outlet
locations and online at www.nyandcompany.com[6],
and www.nyandcompanycloset.com[10].
Additionally, certain product, press releases and SEC filing information
concerning RTW Retailwinds are available at the Company’s website: www.nyandcompany.com[11].

Forward-looking Statements

This press release contains certain forward-looking statements,
including statements made within the meaning of the safe harbor
provisions of the United States Private Securities Litigation Reform Act
of 1995. Some of these statements can be identified by terms and phrases
such as “expect,” “anticipate,” “believe,” “intend,” “estimate,”
“continue,” “could,” “may,” “plan,” “project,” “predict,” and similar
expressions and references to assumptions that the Company believes are
reasonable and relate to its future prospects, developments and business
strategies. Such statements are subject to various risks and
uncertainties that could cause actual results to differ materially.
These include, but are not limited to: (i) the Company’s dependence on
mall traffic for its sales and the continued reduction in the volume of
mall traffic; (ii) the Company’s ability to anticipate and respond to
fashion trends; (iii) the impact of general economic conditions and
their effect on consumer confidence and spending patterns; (iv) changes
in the cost of raw materials, distribution services or labor; (v) the
potential for economic conditions to negatively impact the Company’s
merchandise vendors and their ability to deliver products; (vi) the
Company’s ability to open and operate stores successfully; (vii)
seasonal fluctuations in the Company’s business; (viii) competition in
the Company’s market, including promotional and pricing competition;
(ix) the Company’s ability to retain, recruit and train key personnel;
(x) the Company’s reliance on third parties to manage some aspects of
its business; (xi) the Company’s reliance on foreign sources of
production; (xii) the Company’s ability to protect its trademarks and
other intellectual property rights; (xiii) the Company’s ability to
maintain, and its reliance on, its information technology
infrastructure; (xiv) the effects of government regulation; (xv) the
control of the Company by its largest shareholder and any potential
change of ownership of the Company including the shares held by its
largest shareholder; and (xvi) other risks and uncertainties as
described in the Company’s documents filed with the SEC, including its
most recent Annual Report on Form 10-K and subsequent Quarterly Reports
on Form 10-Q. The Company undertakes no obligation to revise the
forward-looking statements included in this press release to reflect any
future events or circumstances.

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