Savage x Fenty: Inside Rihanna’s Men’s Underwear Collection

Rihanna Launches Global Lingerie Brand, Savage X Fenty
Rihanna launches global lingerie brand, Savage X Fenty at Villain on May 10, 2018 in New York City. Photo by Kevin Mazur/Getty Images for Savage X Fenty

Rihanna’s generosity knows no bounds.

First, she gave us a slew of pop hits in the early aughts, then in 2017 she launched her luxury fashion line Fenty (which is now part of the LVMH empire, no big deal), and this past summer, she blessed us with the most hyped grooming line of the year, Fenty Skin[1]. Now, Rihanna’s unveiling a new capsule menswear collection for Savage x Fenty, her buzzy underwear[2] line that’s eclipsed Victoria’s Secret’s popularity.

The 32-year-old fashion mogul knows how to build excitement around her projects. Case in point: she tapped Christian Combs, the 22-year-old son of Sean “Diddy” Combs, to design this collection, which will sell on the brand’s website October 2nd.

“I wanted to create menswear styles that everyone can wear,” Rihanna said in a press release. “And after Christian did such a great job at the 2019 fashion show wearing men’s, I knew we had to have him as a collaborator.”

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