Savage X Fenty Is Launching Men’s Underwear

With Rihanna’s next Savage X Fenty show[1] just a few days away, the brand has announced its latest product release will expand into a new market: Menswear.

Savage X Fenty[2] will launch a men’s underwear collection on October 2. Designed in collaboration with model and rapper Christian Combs, the collection will include various boxers, boxer briefs, and a satin monogrammed pajama set, among other pieces. Combs made it a priority to bring true flavor and style into the collection, working in colors like black, blue, bright red, and hot pink.

Combs — who is the son of Sean “Diddy” Combs — first met Rihanna when he was just 11 years old and now, a decade later, has been working with Savage x Fenty as an ambassador for a year. “I wanted to create menswear styles that everyone can wear. And after Christian did such a great job at the 2019 fashion show wearing men’s, I knew we had to have him as a collaborator,” Rihanna stated[3] in a press release issued about the launch.

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