Savage X Fenty Is Launching Men’s Underwear

With Rihanna’s next Savage X Fenty show[1] just a few days away, the brand has announced its latest product release will expand into a new market: Menswear.

Savage X Fenty[2] will launch a men’s underwear collection on October 2. Designed in collaboration with model and rapper Christian Combs, the collection will include various boxers, boxer briefs, and a satin monogrammed pajama set, among other pieces. Combs made it a priority to bring true flavor and style into the collection, working in colors like black, blue, bright red, and hot pink.

Combs — who is the son of Sean “Diddy” Combs — first met Rihanna when he was just 11 years old and now, a decade later, has been working with Savage x Fenty as an ambassador for a year. “I wanted to create menswear styles that everyone can wear. And after Christian did such a great job at the 2019 fashion show wearing men’s, I knew we had to have him as a collaborator,” Rihanna stated[3] in a press release issued about the launch.

In terms of the upcoming Savage X Fenty fashion, Combs gave a bit of a teaser, saying, “Fasten your seat belts, get some popcorn, and get to the TV for some amazingness. It’s gonna be sexy. A lot of special guests — and King Combs at the climax.”

Savage X Fenty Men’s launches on October 2 on the official brand website with prices ranging from $12.92 to $69.95. In line with Rihanna’s longstanding dedication to inclusivity, the collection will be available in sizes S through XXXL, allowing men of multiple sizes to shop the styles. And that’s what we love to see! 

Check out some shot from the campaign ahead of the launch below:

Courtesy of Savage x Fenty.
Courtesy of Savage x Fenty.
Courtesy of Savage x Fenty.

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  1. ^ next Savage X Fenty show (
  2. ^ Savage X Fenty (
  3. ^ stated (
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