woodiees – It’s Not Your Father’s Underwear Anymore

    HARWOOD, ND, October 02, 2010 /24-7PressRelease/ — After several years of market research and development Bruce Brodsho, President and owner of Eco2wear, announces the introduction to the market place of woodiees, a men’s underwear collection that will revolutionize the way men buy and wear underwear. Yes, the brand name is a bit risque however it is derived from the simple fact that the material used is made from actual wood. Their slogan: “We work hard to make ’em soft” says it all. woodiees are made from Tencel, a natural fabric derived from wood cellulose with minimal impact on the environment and with the responsible use of energy and water. Tencel fibers are naturally pure and contain no bleach, pesticides or agricultural chemicals. woodiees are the world’s most comfortable underwear while being eco-friendly. For more information go to Tencel’s website at www.lenzing.com[1].

Men’s underwear is a $3 billion dollar industry and has struggled for several years to generate sales increases. NPD, the retail industry’s gold standard in tracking sales, reports that sales in 2010 have increased 9% due to the many new product introductions using color, new fabrics and styling encouraging young men to update their underwear wardrobe.

woodiees intends to capitalize on this growth trend by targeting the younger male who no longer wants to wear his father’s underwear in traditional basic white, grey or black basic briefs. woodiees has teamed up with George Hardy Sales and Marketing who has an extensive background in retail and apparel to launch the collection. Their website is www.georgehardysales.com[2].

George Hardy, President and founder, was quoted as saying that he is excited to team up with Eco2wear to sell and market the woodiees brand to his extensive list of retailer contacts. The list is endless as we reach out to young men and women soon. Yes, plans are underway for woodiees for Her, a natural product extension for couples. Preliminary conversations with major retailers are underway and they are eager to be part of this exciting launch that promises a huge volume potential in this difficult retail business climate.

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