HARWOOD, ND, October 02, 2010 /24-7PressRelease/ — After several years of market research and development Bruce Brodsho, President and owner of Eco2wear, announces the introduction to the market place of woodiees, a men’s underwear collection that will revolutionize the way men buy and wear underwear. Yes, the brand name is a bit risque however it is derived from the simple fact that the material used is made from actual wood. Their slogan: “We work hard to make ’em soft” says it all. woodiees are made from Tencel, a natural fabric derived from wood cellulose with minimal impact on the environment and with the responsible use of energy and water. Tencel fibers are naturally pure and contain no bleach, pesticides or agricultural chemicals. woodiees are the world’s most comfortable underwear while being eco-friendly. For more information go to Tencel’s website at www.lenzing.com.
Men’s underwear is a $3 billion dollar industry and has struggled for several years to generate sales increases. NPD, the retail industry’s gold standard in tracking sales, reports that sales in 2010 have increased 9% due to the many new product introductions using color, new fabrics and styling encouraging young men to update their underwear wardrobe.